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Flights were scheduled into regional airports, which offered lower landing and handling charges than larger established international airports.

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He competed with the major airlines by providing a "no-frills", low-cost service.Similarly net profits have increased from €48 million to €339 million over the same period.In 1986, the company added a second route – flying Dublin–Luton in direct competition with the Aer Lingus / British Airways duopoly for the first time.Increasingly the online booking contributed to the aim of cutting flight prices by selling directly to passengers and excluding the costs imposed by travel agents.Within a year, the website was handling three-quarters of all bookings.is an Irish low-cost airline founded in 1984, headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted airports.

In 2016, Ryanair was the largest European airline by scheduled passengers flown, and carried more international passengers than any other airline.

By 1995, after the consistent pursuit of its low-cost business model, Ryanair celebrated its 10th birthday by carrying 2.25 million passengers.

In 1992, the European Union's deregulation of the air industry in Europe gave carriers from one EU country the right to operate scheduled services between other EU states and represented a major opportunity for Ryanair.

Ryanair launched a new base of operation in Charleroi Airport in 2001.

Later that year, the airline ordered 155 new 737-800 aircraft from Boeing at what was believed to be a substantial discount, to be delivered over eight years from 2002 to 2010.

A loss of €3.3 million in the second quarter of 2004 was the airline's first recorded loss for 15 years but the airline became profitable soon after.